Core Elements
Our Logo
Our logo is a valuable element of our visual identity. The following examples are intended to demonstrate how to use the logo across a variety of situations to ensure it is always presented in the best light.
The following document has been created as a reference to guide the outward communication and design of the Alloy brand. It introduces our new identity and explains the guiding principles for using the elements of our brand. The way we look, sound, and behave is a reflection of who we are.
Our logo is a valuable element of our visual identity. The following examples are intended to demonstrate how to use the logo across a variety of situations to ensure it is always presented in the best light.
The Alloy logo has a horizontal logo mark as its primary configuration.
The brand icon can be used as a standalone symbol.
Our logo is a valuable element of our visual identity. The following examples are intended to demonstrate how to use the logo across a variety of situations to ensure it is always presented in the best light.
Our brand colors have been carefully selected to balance refined sophistication with approachability and accessibility.
Use of the approved secondary palette helps build additional color dynamics, bringing depth and flexibility to the Alloy brand.
NeuSans is a contemporary Neo-Grotesque sans-serif with geometric andorganic shapes that embodies a harmonious blend of precision and fluidity.Gentle curves and subtle variations in line thickness give the typeface a touch ofwarmth and approachability. These organic influences add a dynamic andcontemporary twist, ensuring that the font remains visually engaging and adaptable todiverse design contexts.
The following typesetting specifications demonstrate the desired look and feel of the Alloy brand typography. Use these guidelines and adapt them when appropriate for different sizing.
If you are not using Figma, Adobe products, and other design softwares. Please defer to the use of DM Sans for everything else (ie Google Slides, Google Doc). Download DM Sans here.
To help reinforce brand messaging, marketing assets, and other content,Alloy icons can be utilized to add clarity and help establish visual hierarchyand balance to content heavy layouts.
Social channels can leverage a number of the techniques presented withinthe Alloy brand. Below is an example of how we can effectivelyconvey the Alloy brand through user profile images and banner visuals.
In brand collaborations and internal programs, we ensure our brand is consistently represented through key design elements. By integrating our visual identity into joint campaigns, we maintain a clear, cohesive presence that aligns with both partners and internal initiatives.
